A category-leading neighborhood intelligence platform.
Zillow-level polish. Apple-level simplicity. Bloomberg-level intelligence. Airbnb-level trust. Netflix-level personalization. Every surface, refined toward one outcome — calmer, clearer, more confident decisions about where and how you live.
The six standards every surface is measured against.
Apple-level simplicity
Calm typography, generous spacing, consistent cards, refined motion.
Bloomberg-level intelligence
Data-rich reports with executive summaries, forecasts, and confidence.
Google-level usability
Fast search, predictable navigation, zero dead-ends.
Airbnb-level trust
Transparent sources, freshness stamps, confidence badges, human review.
Netflix-level personalization
Goals, budget, family, history drive every surface.
Zillow-level polish on mobile
Touch-first, fast, readable, equal to desktop.
What we've refined across every major surface.
Homepage
Instant clarity, instant trust, search-first hero
- •Sharpened headline + subheadline
- •Social proof above the fold
- •Source credibility strip
- •Dual CTA: explore + sign up
Report experience
Premium intelligence product, not a data dump
- •Executive summary
- •Key takeaways
- •Strengths + concerns
- •AI commentary
- •Confidence indicators
Comparison engine
Decision-grade tradeoff analysis
- •Side-by-side scoring
- •Fit-for-you panel
- •Family suitability
- •Long-term outlook
AI Decision Coach
Calm, intelligent, never robotic
- •Explain reports
- •Walk through forecasts
- •Build relocation plans
- •Suggest alternatives
Dashboard
Personalized command center
- •Best-match recommendations
- •Saved + recent surfacing
- •Trend alerts upsell
- •AI profile entry point
SEO surface
Programmatic dominance + AI-search citations
- •City + ZIP + neighborhood pages
- •Schema (FAQ, Breadcrumb, Article, Place)
- •Internal linking graph
- •Comparison pages per region
Mobile
Equal-quality experience on small screens
- •Bottom nav
- •Touch targets ≥44px
- •Sticky search
- •Optimized maps
Performance
Elite Core Web Vitals
- •Preload LCP image
- •Lazy maps
- •Cache forecast queries
- •Image format negotiation
Monetization
Trust-first revenue lift
- •Contextual upgrade prompts
- •Affiliate offers gated by relevance
- •Sponsored modules labeled clearly
Retention
Value-driven habit loops
- •Weekly summaries
- •Trend alerts on saved places
- •Recommendation refresh
- •Smart re-engagement
What we optimize for — and what we don't.
User trust score
Target: ≥ 4.6 / 5
Decision confidence uplift
Target: +35%
30-day retention
Target: ≥ 45%
Median session depth
Target: ≥ 6 pages
Organic sessions / mo
Target: Compounding 15% MoM
Free → Premium conversion
Target: ≥ 3.5%
Premium LTV
Target: ≥ $180
Data freshness
Target: ≤ 30 days median
Sources cited per report
Target: ≥ 6
Typography
One type scale, 1.5 line-height body, semantic hierarchy
Color
Semantic tokens only — no raw hex in components
Spacing
8pt rhythm, generous whitespace, no cramped cards
Motion
Calm, purposeful, ≤200ms, respects reduced-motion
Accessibility
WCAG AA contrast, keyboard parity, 44px targets
SEO
Per-route head(), JSON-LD, canonical, OG image when meaningful
Trust
Source, freshness, confidence visible on every data surface
Landing
Hero clarity + social proof + 1-click search
Exploration
Instant report value + personalized recs
Signup
Soft sign-in walls only after value
Activation
Onboarding captures goals → fuels personalization
Premium
Contextual upgrade at the moment of need
Retention
Alerts, weekly summaries, AI follow-ups
Referral
Shareable reports + compare links
Native mobile apps
0–12 mo
Public API + licensing
6–18 mo
Enterprise + white-label
6–24 mo
Realtor + relocation partners
0–12 mo
International expansion
12–36 mo